Home > Salary > Australia > Social Media Specialist
A social media specialist is responsible for managing and executing the social media strategy of a company or organization. They work closely with the marketing team to create engaging content, schedule posts, monitor social media channels, and analyze performance metrics. Their main goal is to increase brand awareness, drive website traffic, and generate leads through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. A social media specialist stays up-to-date with the latest trends and best practices in social media marketing to ensure that the company's social media presence remains relevant and effective. They also interact with followers, respond to comments and messages, and build relationships with influencers and industry professionals. This role requires strong communication skills, creativity, analytical thinking, and a deep understanding of social media algorithms and analytics.
Estimated Yearly Salary: 111,793 AUD
Estimated Monthly Salary: 9,316 AUD
Estimated Weekly Salary: 2,150 AUD per week
Estimated Hourly Salary: 54 AUD per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 9,002 AUD
Estimated Weekly Salary: 2,077 AUD per week
Estimated Hourly Salary: 52 AUD per hour
Last revision of data: 2024-01-03
Estimated Yearly Salary: 55,925 USD
Estimated Monthly Salary: 4,660 USD
Estimated Weekly Salary: 1,075 USD per week
Estimated Hourly Salary: 27 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 111,793 AUD
Estimated Monthly Salary: 9,316 AUD
Estimated Weekly Salary: 2,150 AUD per week
Estimated Hourly Salary: 54 AUD per hour
By working as Social Media Specialist a person can save up to 2,243 USD per month or 26,919 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Australia, see costs of living in Australia.
Estimated Yearly Salary for Social Media Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Social Media Specialist salary in Australia
Average Yearly Salary of Social Media Specialist in Australia is approximately 111,793 AUD (55,925 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Social Media Specialist do?
A social media specialist is responsible for managing and executing the social media strategy of a company or organization. They work closely with the marketing team to create engaging content, schedule posts, monitor social media channels, and analyze performance metrics. Their main goal is to increase brand awareness, drive website traffic, and generate leads through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. A social media specialist stays up-to-date with the latest trends and best practices in social media marketing to ensure that the company's social media presence remains relevant and effective. They also interact with followers, respond to comments and messages, and build relationships with influencers and industry professionals. This role requires strong communication skills, creativity, analytical thinking, and a deep understanding of social media algorithms and analytics.
Skills: social media, specialist, digital marketing, social media strategy, content creation, brand awareness
Job industry: Marketing
Job industry: Marketing
How much does Social Media Specialist make?
Salary details
How much does Social Media Specialist make?Estimated Yearly Salary: 111,793 AUD
Estimated Monthly Salary: 9,316 AUD
Estimated Weekly Salary: 2,150 AUD per week
Estimated Hourly Salary: 54 AUD per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 108,024 AUDEstimated Monthly Salary: 9,002 AUD
Estimated Weekly Salary: 2,077 AUD per week
Estimated Hourly Salary: 52 AUD per hour
Last revision of data: 2024-01-03Social Media Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 55,925 USD
Estimated Monthly Salary: 4,660 USD
Estimated Weekly Salary: 1,075 USD per week
Estimated Hourly Salary: 27 USD per hour
Difference in salary year over year or average salary increase is approximately
3 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Compare salary to other countries
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Country:
Salary comparison to National average
Australia is a vast country located in the southern hemisphere. It has a diverse population of approximately 25 million people. The country spans an area of about 7.7 million square kilometers, making it the sixth-largest country in the world. Australia is surrounded by the Indian and Pacific Oceans and is known for its stunning landscapes, including the Great Barrier Reef, Uluru, and the Outback.
Estimated national average yearly salary is 84,179 AUD (60,430 USD). Value indicated is pre-tax. Below graph shows estimated Social Media Specialist job salary compared to average salary in Australia.
Comparison shows that a person working as Social Media Specialist in Australia earns on average:
1.33 times the average salary (or 133% of average salary).
Estimated national average yearly salary is 84,179 AUD (60,430 USD). Value indicated is pre-tax. Below graph shows estimated Social Media Specialist job salary compared to average salary in Australia.
Comparison shows that a person working as Social Media Specialist in Australia earns on average:
1.33 times the average salary (or 133% of average salary).
Is Social Media Specialist a well paid job?
Yes, our data shows that Social Media Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Social Media Specialist?
High salary for Social Media Specialist would be somewhere between 122,972 AUD and 162,100 AUD. However this is an estimation based on Gaussian Distribution.How much can you save working as Social Media Specialist in Australia?
Living in Australia the approximate monthly expenses are: 2,417 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 111,793 AUD
Estimated Monthly Salary: 9,316 AUD
Estimated Weekly Salary: 2,150 AUD per week
Estimated Hourly Salary: 54 AUD per hour
By working as Social Media Specialist a person can save up to 2,243 USD per month or 26,919 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Australia, see costs of living in Australia.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Indonesia, Papua New Guinea, East Timor. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Social Media Specialist
Indonesia is 9,782 USD
East Timor is 41,529 USD Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Australia
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Data as of 2025Random salary:
Field engineer telecommunications (72,892 AUD per year, pre-tax.)
Patient services coordinator (84,730 AUD per year, pre-tax.)
Post production assistant (72,456 AUD per year, pre-tax.)
Engineer (136,371 AUD per year, pre-tax.)
It help desk operator (49,091 AUD per year, pre-tax.)
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