Home > Salary > Australia > Digital Marketing Specialist
A digital marketing specialist is responsible for developing and implementing online marketing strategies to promote products or services. They analyze market trends, conduct competitor research, and identify target audiences to create effective digital campaigns. They utilize various channels such as social media, email marketing, SEO, content marketing, and paid advertising to drive brand awareness, generate leads, and increase customer engagement. Digital marketing specialists also monitor campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts. They stay updated with the latest digital marketing trends and tools to ensure their strategies are innovative and effective.
Estimated Yearly Salary: 143,538 AUD
Estimated Monthly Salary: 11,962 AUD
Estimated Weekly Salary: 2,760 AUD per week
Estimated Hourly Salary: 69 AUD per hour
Values are pre-tax
Last revision of data: 2025-01-04
Estimated Monthly Salary: 11,527 AUD
Estimated Weekly Salary: 2,660 AUD per week
Estimated Hourly Salary: 67 AUD per hour
Last revision of data: 2024-01-03
Estimated Yearly Salary: 71,606 USD
Estimated Monthly Salary: 5,967 USD
Estimated Weekly Salary: 1,377 USD per week
Estimated Hourly Salary: 34 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %
Data confidence is - relatively high
Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
Estimated Yearly Salary: 143,538 AUD
Estimated Monthly Salary: 11,962 AUD
Estimated Weekly Salary: 2,760 AUD per week
Estimated Hourly Salary: 69 AUD per hour
By working as Digital Marketing Specialist a person can save up to 3,550 USD per month or 42,600 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Australia, see costs of living in Australia.
Estimated Yearly Salary for Digital Marketing Specialist
Last revision of data: 2025-01-04
Data as of 2025
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Digital Marketing Specialist salary in Australia
Average Yearly Salary of Digital Marketing Specialist in Australia is approximately 143,538 AUD (71,606 USD). Data is for 2025 and indicates a pre-tax value. The salary itself depends on multiple factors such as seniority, job performance, certifications, experience or any other bonuses. The value indicated is an average amount based on records we have in database. Real values may vary. The data is for orientational purposes.
What does Digital Marketing Specialist do?
A digital marketing specialist is responsible for developing and implementing online marketing strategies to promote products or services. They analyze market trends, conduct competitor research, and identify target audiences to create effective digital campaigns. They utilize various channels such as social media, email marketing, SEO, content marketing, and paid advertising to drive brand awareness, generate leads, and increase customer engagement. Digital marketing specialists also monitor campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts. They stay updated with the latest digital marketing trends and tools to ensure their strategies are innovative and effective.Skills: digital marketing, online marketing, social media marketing, SEO, content marketing, data analysis
Job industry: Marketing
Job industry: Marketing
How much does Digital Marketing Specialist make?
Salary details
How much does Digital Marketing Specialist make?Estimated Yearly Salary: 143,538 AUD
Estimated Monthly Salary: 11,962 AUD
Estimated Weekly Salary: 2,760 AUD per week
Estimated Hourly Salary: 69 AUD per hour
Values are pre-tax Last revision of data: 2025-01-04Comparing salary to last year:
Estimated Yearly Salary: 138,324 AUDEstimated Monthly Salary: 11,527 AUD
Estimated Weekly Salary: 2,660 AUD per week
Estimated Hourly Salary: 67 AUD per hour
Last revision of data: 2024-01-03Digital Marketing Specialist estimated salary in USD
For easier comparison here is an estimated salary in USD:Estimated Yearly Salary: 71,606 USD
Estimated Monthly Salary: 5,967 USD
Estimated Weekly Salary: 1,377 USD per week
Estimated Hourly Salary: 34 USD per hour
Difference in salary year over year or average salary increase is approximately
4 %About these results
Data confidence is - relatively high Data fetched from dabase: 14 submissions.
Results are anonymized. Amounts indicated are pre-tax, meaning no deductionts yet have been made to the basic salary. Salaries where there are less than 3 entries are not displayed.
Want to check how your salary compares? Submit your own salary here
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Salary comparison to National average
Australia is a vast country located in the southern hemisphere. It has a diverse population of approximately 25 million people. The country spans an area of about 7.7 million square kilometers, making it the sixth-largest country in the world. Australia is surrounded by the Indian and Pacific Oceans and is known for its stunning landscapes, including the Great Barrier Reef, Uluru, and the Outback.
Estimated national average yearly salary is 84,179 AUD (60,430 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Specialist job salary compared to average salary in Australia.
Comparison shows that a person working as Digital Marketing Specialist in Australia earns on average:
1.71 times the average salary (or 171% of average salary).
Estimated national average yearly salary is 84,179 AUD (60,430 USD). Value indicated is pre-tax. Below graph shows estimated Digital Marketing Specialist job salary compared to average salary in Australia.
Comparison shows that a person working as Digital Marketing Specialist in Australia earns on average:
1.71 times the average salary (or 171% of average salary).
Is Digital Marketing Specialist a well paid job?
Yes, our data shows that Digital Marketing Specialist is a well paid job. With years and experience the salary might increase even further, resulting in higher satisfaction.What is considered a high salary for Digital Marketing Specialist?
High salary for Digital Marketing Specialist would be somewhere between 157,892 AUD and 208,130 AUD. However this is an estimation based on Gaussian Distribution.How much can you save working as Digital Marketing Specialist in Australia?
Living in Australia the approximate monthly expenses are: 2,417 USD. This amount covers basic needs such as food, housing, clothing, healthcare and education costs for a single person. No luxury expenses such as traveling, leisure, hobbies are included in the estimation.Estimated Yearly Salary: 143,538 AUD
Estimated Monthly Salary: 11,962 AUD
Estimated Weekly Salary: 2,760 AUD per week
Estimated Hourly Salary: 69 AUD per hour
By working as Digital Marketing Specialist a person can save up to 3,550 USD per month or 42,600 USD yearly. Values are pre-tax.
NOTE: These values are estimates and are averaged for the whole country. Furthermore the value is likely exaggerated as no other expenses are taken into account in the projection. Unessential expenses are very subjective and are difficult to assess. Most likely the previously estimated number is significantly lower for majority of people. Expenses in different cities across the country may vary. Above values accuracy is low and is based on limited set of data obtained.
For more information regarding expenses in Australia, see costs of living in Australia.
Salary comparison to region and neighbouring coutries
Country's neighbours are: Indonesia, Papua New Guinea, East Timor. To make it easier for comparison a conversion from local currency to USD has been made (conversion rates may vary).Estimated Yearly Salary for Digital Marketing Specialist
Indonesia is 12,534 USD
East Timor is 53,306 USD Last revision of data: 2025-01-04Salary increase per years of experience
Based on data available the salary increase per years of experience is as following- 0 years (beginner) equals base salary
- 1 to 5 years of experience yields
+12% salary increase- 6 to 10 years of experience yields
+25% salary increase- 11 to 15 years of experience yields
+16% salary increase- 16 to 25 years of experience yields
+9% salary increase- more than 25 years of experience yields
+10% salary increaseTop 10 highest salaries in Australia
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Data as of 2025Random salary:
Warehouse lead (52,192 AUD per year, pre-tax.)
Customer relationship management (crm), application administrator (134,372 AUD per year, pre-tax.)
Qa assistant (76,408 AUD per year, pre-tax.)
Account receivable representative (49,091 AUD per year, pre-tax.)
Dba consultant (117,851 AUD per year, pre-tax.)
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